I'm Ayazz, Product Designer

Simplifying high friction financial products into faster user journeys.

4+ years of experience shaping high-impact products across B2B, B2C, and B2B2C. Currently evolving UX across InsuranceDekho and RenewBuy’s ecosystem, from daily work tools of 3.5 Lakh+ advisors (B2B) to B2C Fintech and Insurance platforms.

37%

Lift in onboarding completion
B2B2C platform

65%

Fewer partner support tickets
RenewBuy SaaS Portal

5+

0→1 Products shipped
B2C, B2B, and SaaS

Explore Case Studies

Featured Projects

Shipped work across B2C, B2B, and SaaS

RB Partners logo
  • B2B2C
  • Web & App Platform
  • Sales Team
  • SaaS product

Partner app redesign that lifted adoption and reduced support load

Redesigned the advisor app into a task-first experience. Added a self-learning feature and cleaner daily task flows so partners can onboard and act without help.

37%
Onboarding completion
19%
Renewal case engagement
65%
UX support tickets
View the redesign
RB Partners product screenshot
RB SAATHI logo
  • B2B2C
  • Advisor App
  • Sales Team

Productivity app that gives managers visibility into team output

Redesigned RB Saathi App for reporting managers and supervisors. Built tracking for field sales teams productivity, lead visibility, and engagement to drive sales.

44%
App engagement
58%
Lead-to-meeting rate
8.8%
Fresh-lead conversion
View case study
RB SAATHI product screenshot
RB Wheelz logo
  • B2C
  • Web & App Platform
  • Sales Team
  • SaaS product

Auto loan journey that closes in a single day

Redesigned the vehicle loan journey to lift lead conversion and give multiple bank offers in one place. Apply, verify, and approve compressed from days to one day.

29%
Customer engagement
16%
Loan lead approval
3X
Advisor efficiency
View case study
RB Wheelz product screenshot
RB Consumer web logo
  • B2C
  • App Platform
  • Sales Team
  • SaaS product

A 0→1 web app that puts insurance, vehicles, and finances in one place

A unified web portal for customers to store insurance policies, manage vehicle details, track claims, manage family policy, and oversee financial investments in one place.

26%
Web engagement
12%
Policy renewal
View case study
RB Consumer web product screenshot

Other Projects

Additional Studies, Beta Initiatives, & Legacy Projects

Insurance app with add-on features screenshot
B2C | Insurance | Mobile App

Insurance app with add-on features

Designed a consumer-centric app that lets users securely save and organise insurance policies, vehicle records, financial status, and family details to improve customer engagement.

B2B2C | Corporate Insurance

ID Corporate Insurance App & Web

An enterprise portal enabling corporates to manage employee insurance policies, extend partner benefits, and streamline policy administration.

Professional Experience

Roles, Scope, and What Changed

Oct 2023 - Present

Senior Product Designer

Drive design strategy across InsuranceDekho and RenewBuy post-merger, owning UX for two consumer platforms and five B2B ecosystems (IDCorporate, Heph, RB Partners, RB Saathi, RB Wheelz). Mentor junior designers across active product tracks.

  • Fintech & Insurance
  • B2B/B2C/SaaS
  • Multi-platform Strategy
  • 0→1 AI Products
  • Design Mentorship

July 2022 - Oct 2023(18 months)

UI/UX Designer

Delivered end-to-end design for MoneyWide's instant personal loan platform on app and web. Built the design system that standardized B2C App, B2B dashboards, and redesigned core lending-partner tooling including CMS and partner apps.

  • LendingTech
  • Design System (0→1)
  • Partner Ecosystem Design
  • B2B Dashboard Design
  • CMS & Ops Tooling
View Resume

Capabilities

How I Work

Research & Strategy

Behaviour-first research that feeds directly into design decisions, not decks.


  • Problem Definition
  • Journey Mapping
  • Stakeholder Alignment
  • Usability Testing

Product Design

End-to-end ownership from problem framing to shipped UI, across B2C and B2B products.


  • 0→1 Products
  • Design Systems
  • B2B Dashboards
  • AI-assisted Workflows

Domain Expertise

4+ years in Fintech and Insurance, where a UX error costs a user's trust, and sometimes their money.


  • FinTech & InsurTech
  • Lending & Loan Journeys
  • Claims & Underwriting UX
  • Broker & Partner Portals

Get in touch

Let's build something worth shipping.

Open to senior product design roles in fintech and insurance (B2C, B2B, and SaaS).